DADavid SenraOct 25, 2026· 1:07:02

Competition, Intensity & Building a $115 Billion Global Bank | Nik Storonsky, Revolut

Revolut co-founder and CEO Nik Storonsky tells David Senra he is building the number one bank in 100 countries, arguing founder-led firms beat professional CEOs who protect their jobs. He calls delaying the banking license his worst mistake—UK approval took five years—and says Chime-style fintechs without licenses can never win prime customers. He runs the company as a machine, funding product bets algorithmically: sunsetting the bottom 25% and doubling down on top bets growing 10-20% monthly. AI is rethinking teams from 10 to 2-3 people, automated 90% of customer support, and powers Pragma, an LLM trained on 30 million daily transactions. He explains hiring self-guided people, keeping VCs off his board, his 56% IRR Quantum Light fund, and buying 50% of Europe's airport ads.

  1. 0:00Competitive drive
  2. 6:18Founders vs CEOs
  3. 8:46Regulation lesson
  4. 12:47Legacy banks
  5. 17:20Machine & bets
  6. 23:31AI restructuring
  7. 29:59Self-guided missiles
  8. 33:31Money & constraints
  9. 41:04VCs as cheerleaders
  10. 49:28Quantum Light
  11. 54:28Marketing arbitrage
  12. 1:00:21Moonshots

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Transcript

Competitive drive0:00

David Senra0:03

Alright, I had to tell them to start recording immediately, because even the conversation we were just having, I was like, oh, we're going to have a lot of fun today. I texted my partner Rob, I was like, I think me and Nick are going to do a masterpiece, because I've been hearing about you from other founders for years about, like, this guy is super competitive, he moves excessively fast, and he's a conqueror.

Can you explain, like, how you view competition, and like, what you're trying to do in the world?

Nik Storonsky0:25

I was extremely competitive, since I was 6 years old, so it was always in a competitive spots, or competitive Olympias as well. And for me it was always a natural desire to be number one in whatever I choose to do,right?

Like, if I choose to play a game, I need to be number one. And then I'm extremely pissed, pissed off if I'm number two. So I always had this character.

David Senra0:48

You think the competitive drive came from sports. What sports were you playing?

Nik Storonsky0:51

I was doing a lot. I was doing kind of, you know, swimming, boxing, a lot of sports, yeah, in childhood. I think it's more like a character genes combination that you get. You know, some people are extremely competitive, some people are not competitive at all.

David Senra1:05

So how do you look at the competition? I heard this, we were talking earlier, it was one of the most hilarious quotes where somebody asked you, like, oh, you want to expand the bank into the United States,right? And are you coming for Jamie Dimon's lunch?

And you go, I'm coming for his dinner.

Nik Storonsky1:21

I mean, the idea was that, you know, lunch is always, you know, something small, and dinner is usually in the US much larger and in Europe as well. So, like, coming for dinner meant, you know, not only going for retail business, but also for enterprise as well, also potentially for investment banking, because it's also possible to disrupt investment banks.

David Senra1:41

How so?

Nik Storonsky1:42

I mean, it's still very manual, still very expensive. I mean, it's all possible to make it all much cheaper as well. Why not?

David Senra1:51

Okay, so explain, because, like, I think a lot of people that are going to be listening to this don't, like, they don't, they're not going to understand what Revolut is today and where you're trying to go. So, like, explain what you're doing, like, the state of the business now, and then what you're trying to do moving forward.

Nik Storonsky2:04

So maybe I'll start with, uh, 12 years ago, with what we started. So I started with a simple card, which allowed you to spend money abroad at interbank rates, avoiding effective banking fees, and with good effects rates. And then at a later stage I expanded into other products, into credit, wealth and trading, crypto, business accounts.

We also built a lot of non-financial services business. So as a result, now we are a large digital bank, providing all the services that banks provide, plus providing a lot of services on top of it. For example, you can book stays with us, you can buy eSIMs, and so on.

And then the idea is to build a large global bank, which is number one in at least 100 countries. That's where we are trying to do now. Soright now we're live in 30, probably 38 countries. In the majority of them we have banking licenses.

And then we are slowly expanding 10, 15 new markets every, I would say, 1 to 2 years.

David Senra3:08

Okay, so this goes back to, again, we just hit on how this company started. You're super competitive. You say these, like, little lines,right, that you're, like, you just drop there. But, like, you're just like, oh, I want to build the number one bank in 100 different countries.

Nik Storonsky3:21

Yeah.

David Senra3:22

You understand, that's a wild, wild, like, thing to say, and an ambition. And I don't think you say it casually, like, oh yeah, I just want to be 100, you know, top, number one in 100 countries. Like, you actually mean it.

So, like, go into, like, how this, like, what is your inner monologue in terms of, like, competition and how you view, like, this game that you're playing?

Nik Storonsky3:42

Yeah, basically, mentally for me, if I chose to do this game,right, and as I said before, I need to be number one in it. Andright now there is a huge opportunity in the world when we have many countries, and then in each country I have 10, 20, 30, 40, 50 banks.

They're all very fragmented. Basically, there is a unique chance in the world to build a global bank, which provides much better services and products at a much better price in every single country. And then effectively to optimize, to compete with these banks, to drive prices on their products down, to improve customer experience, to save customers' time as well.

Because you don't need all these physical branches for banks and so on.

David Senra4:23

But you guys say more about this, like, this ambition or this, like, competitive drive that you have. So, like, how does it manifest in your life every day? Like, do you wake up with just, like, a burning desire to achieve mission success?

Or are you looking at yourself in the mirror and just like, I'm not doing enough? Like, what is happening? Like, I'm interested in you, the entrepreneur, and then we'll talk about the business. But, like, this is the fascinating part for me.

Nik Storonsky4:42

Well, basically it's a banking business, and the way I view it, okay, if I chose to be in this business, I need to be number one in it. And obviously there are tens of thousands of banks in the world.

And what it means to be number one, okay, it needs to be number one in country one, two, three, four, and so on. And say it's 100 countries. And then in terms of competition, how I look at competition, I mean, to be honest, I don't really look at competition.

I look at, kind of, myself,right? And then what would I do to beat up myself,right, to out-compete, to outsmart somehow. And the philosophy is very simple. So every day you need to be, like, almost 100% every day. And then even if you lose to competition, then you cannot really blame yourself because, okay, every day you were at 100%,right?

So I think, you know, that's the mentality that will help you win, most likely.

David Senra5:35

I love this. Have you spent any time with Toby Luke, the founder of Shopify?

Nik Storonsky5:40

No, not yet.

David Senra5:40

Okay, so he was on the show. I'm actually recording with him in, like, another, like, two weeks. But he says he likes to take the view that he's a corporate raider, that somebody now has bought Shopify, it's him, and he's like, what the hell was the previous management doing?

How would I essentially improve every single element of what this previous management was, even though it also is him? So you said basically the same thing. It's like, well, okay, you can't really control what your competitors do. I can control what I do.

Let me analyze how I'm doing, and then how would I beat me, you know, from the outside?

Nik Storonsky6:11

Yeah, that's part of the game as well.

David Senra6:13

Why do you think you have this opportunity to be number one? Like, what do you see that they're doing wrong that you think that you can do better?

Founders vs CEOs6:18

Nik Storonsky6:18

A lot of them, they are the founders. That's number one,right? So they're there only for three, four years at best. They just collect their bonuses and the search,right? And then they might, you know, optimize certain operating metrics. But I mean, they are not really 10X people,right?

So they are, I mean, they're just there for their bonuses, effectively, for three, four years. As a result, they don't really do bold decisions. They always play in defense. They never play in offense. I have a different style,right?

So yes, of course I play defense as well, but I always think, okay, what I can do more,right? Which industry I can go, like, which product can I launch, and so on. So it's like, you know, always pushing myself, pushing myself to do more.

David Senra7:00

Why do you think it's important that you're competing against non-founders?

Nik Storonsky7:03

I mean, it's much easier to compete not against founders,right? If I would be competing with all the banks and they were all founder-led, as a result, we would all have, you know, much better products by now. That's not what's happening,right?

David Senra7:17

Say more about the difference between, in your perspective, between a founder and a professional CEO.

Nik Storonsky7:22

Well, professional CEOs, ultimately their goal is not to improve organization,right? Their ultimate goal is to protect their job. So their definition, they make suboptimal decisions for the company. Because they think about themselves and they think about the companies as two entities,right?

I think about myself and as a company, as a one entity,right? Like, I do everything what is good for the company, and I never kind of try to diverge myself, what is good for me. That should be different to what is good for the company.

For me it's the same. So I have, like, 100% alignment with the company.

David Senra8:01

Yeah, I heard you say something like, your entire life is work. It's like 99.5% of your time is dedicated to your, to building your business, correct?

Nik Storonsky8:12

Yeah, yeah.

David Senra8:12

Yeah.

Nik Storonsky8:13

Also, when we speak with regulators, they're all kind of, yeah, but, you know, growth is not a good mentality, and so on. And then my answer is very simple. Every time when you think as a regulator, I'm excessive risk taker, it's completely wrong,right?

Because I'm the only one motivated for this company to succeed and to survive,right? And that means I'm actually not going to take stupid, excessive risk compared to professional CEOs or professional boards.

David Senra8:40

Because there's no separate. This is what I hate when everybody's like, oh, it's just business, it's not personal. It's like, no such thing with founders.

Nik Storonsky8:45

Yeah, yeah.

David Senra8:46

So, this is another thing that surprised when I started reading about you, was originally you set out to, like, not be regulated. And there was something about you saying this is, like, the worst mistake you ever made. Can you talk about what happened and how you learned this lesson?

Regulation lesson8:46

Nik Storonsky9:01

Yeah, basically when we got several million customers and then we applied for banking license, the entity with zero customers is less risky compared to an entity with millions of customers. And then in regulator eyes, they become, you know, much more risk averse to you,right?

Because for them it's much easier to give a license to a company with zero customers, because maybe they will have zero customers in three, four, five years' time,right? If you give a banking license to a company with five, ten million customers, and something goes wrong,right, then a regulator will be to be blamed.

David Senra9:37

Why were you not regulated before? What was the state of the business when you applied for the banking license? What were you doing before?

Nik Storonsky9:42

Well, we simply got e-money licenses, payment licenses, so we.

David Senra9:46

You were just moving money.

Nik Storonsky9:47

Much lighter licenses, yes.

David Senra9:48

Okay.

Nik Storonsky9:49

Yeah. And then the idea was, banking license back then was three, four years to get, while e-money license you can get within one year. So obviously as a founder you want to do things faster. So that's why we went for e-money license.

Then we got a lot of customers, and then we moved to banking license, and then it became almost impossible because we're very, very large. I think in history of UK, it never happened before that a company with seven or eight million customers in UK applied for banking license.

David Senra10:20

So was that a difficult process? Like, what happened?

Nik Storonsky10:22

It took us almost five years to get a banking license in UK, yeah.

David Senra10:26

Okay, so what would you do differently before? You would have tried to, like, what you, I think the way you put it is, like, regulation, it's not a moat, that's not theright word to, but it's like, there's a huge benefit to actually getting yourself regulated.

Is this correct? Is this the way you thought about it?

Nik Storonsky10:41

It's like, there are pros and cons. To build a large business, it's a must,right? Because if you want to really compete with banks, you need to get trust from customers. They need to put salaries in. They need to put a lot of their wealth in the accounts.

They need to start trading stocks with your ETFs and so on. So they need to trust you. And then in their minds, I mean, they trust banks.

David Senra11:07

What do you think the American, like, fintech companies are doing wrong about this?

Nik Storonsky11:10

To build a very large business, to capture large market share, it's just unavoidable. So I think in the US, a lot of companies started, like, Chime, Cash App, it was simple before, 10, 12 years ago. They all never went for banking license.

I think it's a big mistake. So they could never become a large business because.

David Senra11:29

Explain why they can't become a large business without it, though.

Nik Storonsky11:32

Just because they are not a bank,right? They can target certain niche audience, certain cohorts of customers, I don't know, low income and so on. But they can never go to prime audience,right? And they can never become a prime bank account without a banking license.

David Senra11:49

But why do you think that relegates them to being a small company?

Nik Storonsky11:51

Well, just because, yes, early adopters, 1, 2% of the population will try them. Maybe it will go from early adopters to their friends, family, and now they're like, you know, 2%, 4% of the population. When you want 40, 50, 60, 70%.

For example, in Ireland we have 80% micro-penetration.

David Senra12:07

In Ireland?

Nik Storonsky12:08

Yes, four out of five adults use Revolut accounts.

David Senra12:11

Okay, how did that happen?

Nik Storonsky12:13

Slowly, I think a combination of lack of competition, very bad banks. They have only four banks, which are bad. Plus a very small country with a lot of people living outside of Ireland as well. So I think altogether it led to us being 80% of, 80% of the market.

If you look at other markets, for example, in the UK, we're about 20% penetration. France is 20%, Spain. Certain markets are 30, 30, 40% penetration. So it is possible to go to 60, 70, 80, as Ireland shows. But for it, you need to be a banker.

Legacy banks12:47

David Senra12:47

So I'm very curious, like, when you're going into a new market and you said there's just bad banks, there's, like, low competition here. Like, what are you seeing that they're doing wrong?

Nik Storonsky12:57

Well, they're stuck in limbo of professional management. Who are extremely risk averse. As a result, there is zero lack of, or zero intention to innovate. And then all resources are spent on protecting what they have already,right? So, for example, you can have a very old legacy third-party core banking system.

Obviously, you need to change it to your own or to some new provider, but then banking management will never do it because it introduces risk,right? Because you need to migrate customers, you know, something might go wrong. And they never take a risk,right?

So that's the problem. Plus on top of it, because a lot of them, they are not technical, so they don't really understand how to do a lot of technical things. As a result, for them, our default choice is to not do anything.

For regulators and then for legacy banks. Because doing anything is risky in an industry where you lack certain skills, certain technical skills. And banking is about, it's not only about, like, regulation, it's also about building tech. And I think all these people are very bad at building tech.

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So they actually can't invent technology, so therefore they cannot innovate. And that's what you're attacking.

Nik Storonsky16:43

Yeah, exactly. They just don't even think about building products,right? Because they just don't feel it. They don't use it. They don't know how to do it. They're just professional managers. I think it's very important for, to build a successful business, you need to obviously be a great manager, like a very tough manager, be very in details, and be a very good product person as well.

To know how to build and turn the product, tech, regulation, compliance, people altogether. It's like a machine,right? So there are inputs, and then the whole machine should produce youright output, which is an amazing product that people use.

Machine & bets17:20

David Senra17:20

Okay, explain how you're building this machine.

Nik Storonsky17:22

I mean, you need to visualize in your head kind of, you know, what are the inputs in this machine and what do you want to achieve, what are the goals,right? And then inputs is obviously your organization, your structure, your people, how you build product, what do you want to build.

And then you effectively observe kind of, you know, the whole structure working, the whole product being built, and you always interfere,right? If something goes wrong, and then you kind of change certain parts of the machine. For example, when we started, it was a very small team, 10, 20, 30 people.

We hit a bottleneck when kind of team grew, but then speed slowed down. Machines stopped working. So what I did, I just ensured that we have, you know, a lot of very small independent teams who just work on the same platform,right?

And then speed increased because people, people work was paralyzed. So they work on different products, different features, using the same tools. And they were all independent. But then again, we hit bottleneck with regulation compliance. Again, I built another muscle in the machine, which is reg affairs, government affairs department, and so on.

So they had to produce certain outcomes. Then we hit again a bottleneck with hiring fast enough good people. Again, we built a lot of process for recruitment, targeting the best people. And so on. So it kind of, you know, moves in circles,right?

You build something, then you hit a bottleneck,right? You identify the problem, you solve the problem, you go again.

David Senra18:48

And so now you're adding another, essentially, like, skill to this machine that is your company. You were, before you started Revolut, you were doing, you were a trader,right?

Nik Storonsky18:57

Yeah.

David Senra18:58

I heard about what you just described before, where it's just like you have a, I don't even know if you call them bets. Like, you'll have, like, 20 different ideas or, like, small teams working on 20 different ideas,right, at the time.

Explain how these teams are structured and, like, how your previous career as a trader influenced the way you're building and managing your company.

Nik Storonsky19:15

I think what was useful as a trader was risk management and then quantifying everything.

Because there are, fortunately, unfortunately, in banks or in other organizations, a lot of things are evaluated based on their people's intuition, which in a lot of cases is simply wrong,right? So in order to evaluate correctly what is done and what is not done, you need to have a metrics, you need to have KPIs.

David Senra19:44

Wait, are you saying dumb or done?

Nik Storonsky19:46

Done, done.

David Senra19:47

Okay.

Nik Storonsky19:48

Well, dumb as well.

David Senra19:50

Dumb as well, yeah.

Nik Storonsky19:52

Metrics and KPIs, that actually kills politics within an organization because, look, everything is transparent,right? You as an individual contributor, you as a manager, do you achieve your metrics, do you achieve your goal,right? Why you haven't achieved it, so it doesn't matter what you say.

I mean, there are objective numbers. I think it's extremely important to have as a part of the machine. When I worked in the bank, they didn't really have it. So they had the professional CEO, then they had a lot of politics within an organization.

And I think it's just simply wrong how people run general businesses.

David Senra20:29

Okay, so explain, like, setting these little bets up.

Nik Storonsky20:33

I mean, to be honest, it's pretty simple because we were always high velocity product company when we released a lot of features, a lot of products. And then at certain point of time, I decided to install a discipline in building bets because we were building a lot of things, but we were not really tracking how they were performing.

So we simply built a staging process when first there is kind of, you know, decision to produce a bet. It can be bottom up or top down. Then there is a discussion, call it committee, whether it makes sense to produce the bet.

And then if decision is made, we fund the bet. So we separate a team of up to 10 people, front-end developers, back-end developers, designer, product owner, sometimes data scientist, operational manager. And then they build a new product within 9 to 18 months.

And then when they launch the product, we simply look at growth of the product in terms of gross profit. And because we've done it for the last 10 years, we already have launched, say, 50 bets. And then we know that our top 10 bets, they grow, say, 10, 20% month on month.

And they produce, I don't know, 1 million GP, 2 million GP, 3 million GP each month consecutively. And then if we release a bet and then we see that this bet is historically in cohort of bottom 25% of all the bets, we simply sunset it.

So we instill discipline when we're not really running businesses which are not growing very fast. And then bets which are growing very fast, we're actually doubling down,right? So we give them more teams. One team becomes second team, three teams, four teams, five teams.

Then it becomes department, then it becomes a major P&L lines. So I think this process just, you know, very disciplined to always filter out things that don't work out. Even myself, I kind of, you know, I don't really trust my intuition in terms of which products to build, which products not to build, because historically I was wrong so many times.

And I think only approach which, like, completely algorithmic,right? Top bets you continue to fund, bottom bets you just cut, like, within 18 months.

David Senra22:35

This is the trader in you.

Nik Storonsky22:36

Exactly, yeah.

David Senra22:37

There's a lot of what you're saying reminds me of Bezos and the way he describes this, all these, like, obviously these disparate bets that he would place inside of Amazon when he was obviously building a company. And he has a great line where he's like, "You need to pour gasoline on the promising sparks."

So your whole thing is, "I'm going to cut the bottom," but then the top performing, do you have a percentage? Is it 10%, top?

Nik Storonsky22:55

It's usually up to 25% of all the bets.

David Senra22:57

Okay, and then you're just, now we know.

Nik Storonsky22:59

We just scale it up.

David Senra22:59

Okay. And you're dedicating a lot more money and resources. Why is it important at the very beginning, before it's unproven, to cap the team size at 10?

Nik Storonsky23:07

It's not necessarily 10. It can be a bit more. It just depends how complex is the product. But it should not be more. Generally, it should not be more than 10 people because as a rule of thumb, okay, you need probably two, three back-end developers.

You need two, in our case, because we also produce mobile apps, you need to have two to four front-end developers, so three to four back-end developers, one product owner, one designer. That gives you 10 people.

AI restructuring23:31

David Senra23:32

Is the way you're structuring these teams changing because of AI now?

Nik Storonsky23:35

Yes, that's actually, I think now that's why I'm kind of, you know, trying to change because last 10 years, I think I optimized a lot how you direct people, how you build organization around people, around their strengths and weaknesses.

Like avoiding politics, putting KPIs, and so on. That's actually avoiding people's weaknesses,right? With AI, structure needs to be rethought, to be honest with you. I think the team should not be 10 people anymore. It should be two people, three people at best, because one developer can do front-end, back-end, can even do, you know, data science as well.

So it should be rethought.

David Senra24:13

Can you give me a download of your thoughts about how AI is changing the way that you're running your company?

Nik Storonsky24:18

Well, many things. And I think we are just in the beginning. So we automated customer support. So 90% of all customer support team is automated now. We're doing the same. Before it used to be 5,000 people plus. Now it's much less.

Obviously, engineering is automated as well. We increased speed of engineers by 30%. Translation, cross-selling as well done by LLMs now. A lot of things. But I think ultimate goal is, at least a bet for us now, is to be able to build, like, full-stack AI employee.

And I think it's completely doable with current technology. So it's not like a chat tool or another, like, interface where you tell what to do and then it produces something. No, it's more like AI employee which can join calls with you, which have email, which have Slack account, which have access to all internal back-office system, and can do work.

So I think that's kind of, you know, the ultimate goal that, I mean, sooner or later, you know, majority of companies will come to.

David Senra25:23

Yeah, you keep mentioning over and over again, like, I don't know if you use the word bureaucracy. I don't think you did, but, like, you hate politics. You want to minimize that. You want, like, data. You're much more, like, just, I don't care what you say.

It's like, did we hit the numbers or not? And is this growing or not? What's your organization structure? Do you just have a shitload of direct reports? Like, Alexander Wang was sitting in that chair, like, two weeks ago, and he has some crazy shit, like, 200 direct reports.

Nik Storonsky25:45

Oh, really?

David Senra25:46

Yeah. So, like, what's your, how are you organized?

Nik Storonsky25:49

So I have about 50, 51, 52. Reality, I'm not even speak, well, I speak with my direct reports, but I always go deeper,right? I go down to individual contributor in important projects. So I can speak directly with designer, with product owner, with developer.

Philosophy is very simple,right? So whenever you hire smart, self-guided people, you don't really need to manage them. So you just need to show them direction and then ensure that they're all synchronized. So it's like an army,right? So you need to ensure that all people are using the same standardized equipment,right?

That's what you need in the company as well. You do not need every single team or department to reinvent their own bicycles,right, or their own weapons. No, it has to be the same standard approach. And then if someone invents, you know, some additional kind of tool or additional instrument which allows us to move even faster, then we need to standardize it across all the teams and departments.

And that's what I, what I do very well. I'm very good at supporting innovation in one team or one department and then actually spreading it across the whole company.

David Senra26:56

Can you give me an example of you spotting an innovation and spreading it through the other departments?

Nik Storonsky27:00

For example, recently was, we, for design, we always used Figma. Right now, I supported that one team is actually producing designs much faster using LLMs. And then instead of actually designing in a certain interface of the product, they simply uploaded our design system on a code level to LLM.

And then they prompt to produce certain flows based on our design system. As a result, the whole design is not really a frame in Figma, but it's like a live interface on your laptop or on your simulator. So you can click through things, it reacts, and so on.

But the most important thing, you can do it three, four times faster compared to doing frames in Figma or screens in Figma. And then I'm pushing the whole system to all designers now.

David Senra27:51

Have you spent any time, like, reading about, like, entrepreneurs, like, from the past at all?

Nik Storonsky27:56

Yeah, of course. Yeah.

David Senra27:57

Like, anybody stick out that you admire or you studied?

Nik Storonsky28:01

Yeah, of course. I read books about Henry Ford.

David Senra28:05

I'm glad you said Henry Ford. You're sitting there talking about, like, you're building a machine. You're, like, observing these innovations in all different parts of your machine. And I need to make sure that it's spread throughout this entire machine.

That's, like, Henry Ford, Andrew Carnegie. He would travel around the world. Now we, obviously, technology could proliferate. You know, somebody could tell you about it, you see it online, whatever. He'd have to, like, physically go and travel to the factories because they're building physical stuff.

I'm like, oh, wait, this idea in Britain, I take, I'm going to take back to America. And that's the way he, Carnegie, Ford did this too, but Carnegie specifically sounds exactly like you, where he's just like, I don't care if it's a 5% improvement in 1% of our business.

Like, if there's a better way to do it, we are going to do that. And he was moving against usually older competitors that would not invest in technology. And in fact, when they found out that he was spending so much resources on it, they thought he was fucking crazy and actually gave him, because he ran that company for 30 years, it actually gave him this compounding advantage that by the time, like, his competitors could never catch up.

He was, like, so far ahead. But it's like, you were thinking very similar to Carnegie in what you were just describing.

Nik Storonsky29:05

I think it's super important is just building the machine which moves fast and which achieves the goals. And then if you spot innovation in certain part of the machine, you need to spread it as fast as possible.

David Senra29:16

Yeah, and so this idea that you kind of hate, like, managers that just pass along, like, what to do, correct? You've eliminated them from your company?

Nik Storonsky29:26

Yeah, exactly. I've seen so many by now, last 10 years. Just simply what they do, okay, they take information from their individual, from individual contributors and then they pass it to, I don't know, stakeholders,right? I mean, it's like, what's your value add,right?

Did you change the direction of the team? No. I mean, they know what they're doing. Okay, did you bring any innovation? Did you identify their easiest way to achieve the roadmap,right? No, not really. But I mean, what's your job?

Like, you know, just, you know, taking numbers from them and passing to myself? I just don't get it.

Self-guided missiles29:59

David Senra30:00

You prune your team, is what I've heard. And you're searching for, I think, what you call self-guided missiles.

Nik Storonsky30:05

Self-guided people, yeah.

David Senra30:06

It's almost like a founder and employee form is what you're going after?

Nik Storonsky30:11

I always joke that, you know, self-guided people are like self-guided missiles,right? So you've got brilliant people. You don't even need to tell them what the goal is. They self-identify the goal and then they self-reach it,right? So they're like self-guided missiles, which also identify the goals.

Then people who are good, but not excellent, you need to tell them the goal. And then they're without any kind of iteration, they will reach the goal. Average people, you tell them the goal and then you need to spend weekly iterations with them to direct them, to tell them what to do, and then they will reach the goal,right?

So you spend management time. That's what I don't want. And then below average people, okay, you give them the goal, you spend time with them, and then most likely they will not hit the goal,right? So that's the problem.

So in order for you to have as many direct reports as possible, you just need to minimize management time spent on each of them.

David Senra31:06

Let's just assume you've gotten rid of all your below average people anyways. How do you identify the average people and then do you just fire them as well?

Nik Storonsky31:13

I do, yes. Like a lot of people I know who are very good executives, they struggle with this.

David Senra31:20

Why do you think they struggle?

Nik Storonsky31:21

I think it's just, you know, they much more care about being empathetical to other people rather than caring about winning. So I think if you're much more weighted in terms of winning,right, your empathy to other people is at second place and then you will do theright decisions, even if they are tough decisions.

And then people who are kind of, you know, more empathetic and less attached to being a winner, then they might prioritize being number two or number three or number four rather than prioritize getting better people in their team.

David Senra31:56

Have you heard how Elon speaks about this?

Nik Storonsky31:58

No.

David Senra31:59

So he would tell the people, like the people managing the engineering team, he's like, if your engineers like you, you're not doing theright job. And his whole thing was exactly that. He's just like, we're here to win, we're here to achieve the goal, and then how people feel is, like, completely secondary to that.

Nik Storonsky32:14

Yeah, exactly.

David Senra32:15

That's more how you think.

Nik Storonsky32:16

I think it's very important whatever you hire an executive for, you observe executives are, like, people who are very likable by their direct reports.

They might not be theright people. I think the best executives, they're very tough,right? They might be likable,right, but then likable is never the goal for the executives. The goal is always to achieve the goal,right, with the minimum number of resources spent.

So they're the best.

David Senra32:44

Say more about this because I've heard this, like, you like small, you like large outcomes that come from small inputs. You just said something like that just now. Like, achieve the goal with the minimum amount of resources.

Nik Storonsky32:55

Yeah.

David Senra32:56

So it's like almost like an art to, like, I know you don't think of yourself as an artist for sure, but, like, there is, like, an art. You're trying to, like, it's not just you want to win, you also want to win, like, theright way, where it's like, you could win and you just expended way more resources than somebody else was like, no, I want to try to find the minimum input possible for large outcome.

Nik Storonsky33:13

Yeah, exactly. If you think what founders do, what entrepreneurs do, what are, like, great executives do, okay, they have the goal they need to reach end to end. So what it means, okay, they need to identify direction, where to go, and then they need to build something within this direction with a minimal number of resources spent.

Money & constraints33:31

David Senra33:31

Do you see a lot of waste in the, like, American entrepreneurial ecosystem, though?

Nik Storonsky33:36

I think there is too much money,right? A lot of founders, they think money is free, which is probably almost free in California because you can raise so much money at ridiculous valuations and then just spend. So I think there is a definite culture of

trying to solve problems with money rather than with your brains.

David Senra33:56

Explain to younger entrepreneurs that are going down that path why that's not theright move.

Nik Storonsky34:00

Well, for example, you're into B2B business,right? And then you kind of, you know, set up a company, you have your first sales, first, say, 1 million ARR, and then you decide to scale it and then suddenly you decide to hire an expensive VP of sales who will hire another, like, you know, 50 salespeople to sell your product.

You need to find a way to start selling your product cheaply, build the system, and then simply feed additional employees into the system. So you always have, you know, great payback. Starting big, hiring, you know, a very expensive VP of sales who will hire also a very expensive team is a wrong decision.

David Senra34:42

Okay, so essentially, like, they remove the constraint from money. Therefore, they're not developing the skill set that constraints make you. If you're going to survive under the set of constraints, you actually have to be good, you actually have to be talented, you actually have to be resourceful.

And they're essentially papering that with money. And it might work for the short term, but long term, they're going to get beaten by somebody like you.

Nik Storonsky34:59

I mean, if we are in the same industry, then yes, but I mean, in many cases in the US, it's not that competitive,right?

David Senra35:06

Wait, that's a wild statement. Why would you say in the US it's not that competitive? I feel other people would feel it's the most competitive environment. What do you see as a European?

Nik Storonsky35:14

I mean, Europe is even less competitive.

David Senra35:15

Yeah. So you think just like China?

Nik Storonsky35:18

I think China is competitive, yeah. So China is 996,right? And then even if you are good in Europe or even if you are good in the US, I mean, how can you outcompete people who work 9 to 10, six days a week,right?

Plus they have very good education, technical education. So it's very hard. When I started, I started in a coworking space with 140 companies. Within five years' time, only three companies survived. They all worked on weekends. Within 10 years, only two companies survived out of 140.

So I think working on weekends is a must if you want to survive, purely statistically.

David Senra35:54

Okay, so working seven days a week is one thing, but working 9 to 9 or 10 to 10, like, what is the actual culture?

Nik Storonsky36:01

Well, I work like that,right?

David Senra36:03

You're the founder, though. I don't know a single founder that's like, no, no, I'm on PTO. Like, I understand that. I'm talking about your career.

Nik Storonsky36:10

And then, yeah, my direct reports, like, absolute majority of them, they work like that,right? They might be, like, a bit less alignment in, you know, for direct reports and my direct reports. But still, I think out of all European companies, we're probably one of the hardest working.

And I think we're also one of the hardest working companies if you include the US as well.

David Senra36:32

I want to know what you think, like, the people, the entrepreneurs that have this, like, California tech, like, culture and operating system, what do you think they're doing wrong? You said there's just too much money. They're not that competitive.

Nik Storonsky36:47

No, everything else seems is there,right? There is an ecosystem. Talent is very good. You got, you know, great universities plus,

like, a lot of expats, you know, coming to study in these universities. People are rather hardworking. But then the culture, when, you know, there's, you know, too much money and then people spend, choose to spend a lot of money on the problem, so I think it's the wrong culture.

David Senra37:11

Because they're not actually solving the problem, the underlying problem?

Nik Storonsky37:13

I think it's just, it's a lot of waste, number one. And then you're not really developing yourself as an entrepreneur. It's so easy to kind of, you know, close the problem with the money. If you have an unlimited number or an unlimited amount of money, I mean, you just, you know, throw money here, here, here.

But then you're not prepared for the future when, you know, for some reason, money can disappear.

David Senra37:33

That's a very interesting take. You're not developing yourself as an entrepreneur.

Nik Storonsky37:37

Yeah.

David Senra37:38

Give me examples of how you developed yourself.

Nik Storonsky37:40

Well, where we started, if you look at the unit economics of the business, we started with a negative gross margin. And then negative gross margin continued for the next three, four, five years until we optimized it to up to 80% of positive gross margin.

And then if you look at why is that,right? So in our business, if you look at Europe, everything is extremely capped and regulated compared to the US. For example, interchange is 20 basis points versus 100% in the US.

Credit card rates are capped in the majority of countries. Like, credit is very limited,right? You cannot really freely give credit to many people. It's very difficult to effectively set up a bank in Europe given country by country. Because even if you have a bank in Europe, you cannot be a primary bank because with regulation, it doesn't allow you to start issuing local accounts unless you set up a local branch of the bank in that country.

David Senra38:33

You need to have physical location.

Nik Storonsky38:34

I mean, you need to have an office, you need to have local connectivity, local regulation. And so also you go country by country and it takes a lot of time, a lot of resources as well. So different languages as well.

David Senra38:46

And you had to do all of this.

Nik Storonsky38:47

Yes, plus very tough employment laws in many countries. In the US, it's very easy,right? I mean, it's like employment is little. In Europe, it's not like that. So you need to be very careful how you hire, who you hire.

So all this together is actually a produced environment which is not very profitable,right, and very difficult to build a company. And then even in that environment, we kind of succeeded,right? But then we succeeded because we spent a lot of time and a lot of energy and a lot of kind of, you know, brain power to optimize on every single problem.

If I were to start the same business in Brazil or, like, in the US or maybe in other countries in Mexico, certain aspects would be much easier. If you look at unit economics, credit is so much easier to give.

Interchange is not capped. Technically, this difficult environment in Europe actually taught us how to build business in a very kind of, you know, competitive landscape. You see what I mean?

David Senra39:46

Okay, so if you were surviving in this very difficult environment, now you have a skill set that people that did not have to go through that, and now you have to compete head to head with them in, let's say, like America, they're going to be very hard to compete with.

You're going to be very hard to compete with because they haven't developed the same skill sets and they didn't go through the stuff you did. Okay, that makes perfect sense. I found one of my all-time favorite quotes when I was reading the book Zero to One.

The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas." That is exactly what AppLovin has done with their advertising platform.

AppLovin connects you with over a billion potential new customers in mobile games. AppLovin allows you to capture undivided attention. AppLovin ads are full-screen videos that are watched for an average of 35 seconds. That is retention that blows other ad platforms out of the water.

And you can launch on AppLovin in minutes. You set the goal and AppLovin achieves it. No complex setup, no expertise needed. And AppLovin scales quickly. They can put your ads in front of over a billion potential customers. Other businesses have seen immediate results, scale to hundreds of thousands of dollars of spend per day, and increase their revenue by millions.

So you want to get started quickly before all of your competitors are on AppLovin. And you can do that by going to applovin.com. That's applovin.com. You've said some very interesting things about investors that I want to talk to you about because it's really important.

VCs as cheerleaders41:04

David Senra41:14

This show, the whole idea was just like, I think entrepreneurs are the most important people in the world. The idea that, you know, somebody has an idea and it doesn't exist and they, through determination, agency, you know, aggression, like, they make something that didn't exist that started in their mind real.

And in your case, you have, you know, you're in 40 countries or whatever the case is, thousands of employees, how many customers, tens of millions. Like, from an idea that you had, you know, when you were what, in your late 20s at the time?

Nik Storonsky41:43

20 to 30.

David Senra41:44

Yeah, it's absolutely incredible. I think that's a miracle to me. And yet a lot of the discussion that takes place that what founders say about investors in private, they do not say in public. And so we were talking earlier, because I saw this clip of you where you compared investors to football cheerleaders.

Nik Storonsky42:02

Yeah.

David Senra42:03

Can you explain why you made that comparison?

Nik Storonsky42:06

Well, basically, I gave you this history before. So when I started the company, it was 12, 13 years ago. Back then in Europe and in the UK, it was an extremely difficult environment to raise money. Simply, there were not that many VCs around.

And then there were all more like private equity guys, like extremely aggressive, extremely legalistic. So to raise money, you had to sign a lot of bad conditions and shareholder agreement, liquidation preferences, board seats, like, you know, reducing your voting rights as a founder and so on.

So these people basically think that because of them, the company was kind of, you know, created because they gave money and that they are entitled to a large part of its success. So that's the mentality of, like, you know, quite a few investors that invested very early on, like in my company, for example.

I think it's kind of largely wrong, this mentality, because

getting money from LPs is extremely easy. I also have.

David Senra43:13

Wait, getting money, you said?

Nik Storonsky43:14

Getting money from, because their business is very simple,right? Okay, they have LPs, they collect money from them and then they invest in startups. And then they have a business model of 220,right? So it's so much easier compared to building a real operational business from scratch because they never reach their own money,right?

They don't really need to work hard. I mean, there is competition, but competition is just, you know, for getting deals. So I think their job is so much easier. That's number one. And then number two is, back then there was, you know, almost no competition compared to what it is now in VC circles.

And back then there was basically this opinion that we as VC, we help you run the company, the company will be successful because we'll give you advice, you know, how to run the company. Reality, like, almost none of them, they ever build any company,right?

So they just raise money from LPs. They invested their money in many companies. And sometimes they have board seats, sometimes they don't. But having a board seat doesn't teach you how to run a company at all,right? You're just an observer.

As a result, you have all these people with a lot of power,right? Because they give you money, they put certain conditions in shareholder agreement. And then they also have this mentality that they can tell you what to do as a founder,right?

And that's, in my experience, was very dangerous. And I had many cases in the past when certain VCs, I mean, their advice was simply wrong for the company. So I think, you know, my advice to entrepreneurs would be, even if you raise money from VCs, try to pay a lot of attention to shareholder agreement,right?

And then to ensure that they're purely financial players, that they have noright, no votingright, no seat at the table at decision-making. Super important. Because if something goes wrong,right, you effectively have cheerleaders, you know, who look at the match, and then they try to play this match, you know, instead of professional players.

And that's, you know, always a disaster.

David Senra45:23

Why did you say some of the advice they gave you was dangerous?

Nik Storonsky45:26

I mean, one of the advices was, okay, you know what, you need to hire an experienced executive. You know what, now it doesn't work. When I started, first five years, I had probably 50-plus experienced executives. I kept only two,right, within one year.

It just doesn't work. Why is that? Why experienced executives, you know, almost never work out? It's the same as football players,right? They have their prime. Like, reality, I mean, there is a prime age. And, like, it doesn't mean they became less good.

I think they changed their priorities,right? Plus, probably they became less good. Plus, things changed. Times changed. Competition changed. So people who were good before, who had, you know, a past track record of being good before, they might not be good in your company for the future.

That's number one. It's extremely naive to think so. And then number two, there is also negative selection bias,right? If you think that people who are extremely good, like, for example, how I hire people, I look at their track record of achievement and then they need to be top 1% of compared to their peers in terms of their career progression.

And then I try to pick up them when they are 25, 30 years old so they continue on the same trajectory in Revolut. Whenever you're hiring an experienced executive, really, there is a negative selection bias because people who are extremely good, they already made it,right?

I don't know, they're either probably running their own businesses or they're retired or something else. And then people who never had this extreme career progression, who you hire as an experienced executive, they just, you know, by definition, less good compared to people with extremely fast career progression who are already not in the market.

David Senra47:11

Okay, so you found basically the advice they gave you to be completely the opposite of what you should have been doing based on what you just said.

Nik Storonsky47:17

Yeah, exactly. Yeah. And then, yeah, a lot of advice when, you know, they think that certain people in the company are good because they're experienced. Well, I think completely opposite. And then one of them, he's actually quite a good investor.

He was forcing me to fire my best person because he was too hardcore.

So a lot of things relate to this.

David Senra47:42

Yeah. This guy needs to work nine to five, okay? So how did that, like, tell me more about this. Like, you obviously fought back. The guy didn't get fired. What happened?

Nik Storonsky47:51

I mean, of course, of course I didn't fire him. I said no.

David Senra47:55

Okay, but that's it? And the guy.

Nik Storonsky47:56

Take it or leave it. Yeah.

David Senra47:58

And then did you have a fight with the investor? Like, what happened?

Nik Storonsky48:00

Yeah.

David Senra48:01

Yeah. And so how did you settle it? You had all the power? Like, what happened?

Nik Storonsky48:04

I fight it with him and then, yeah, even though they had a collision of, you know, many investors, but, you know, they stepped back.

David Senra48:13

Okay, so how did you get them to step back?

Nik Storonsky48:15

Well, I think, you know, pretty early on, I realized that, like, quite a few of VCs, they are not very operational and they can be extra dangerous for the company if they have, you know, power. So every single investment route, they just, you know, remove VCs.

So I took, you know, board seats. So now I don't have any VCs on the board. I think that's the best. You always need to have operators rather than VCs on the board, people who actually build business, who know how to do things.

David Senra48:45

Your mindset reminds me a lot about Travis Kalanick from Uber. He was on the show. And I think, like, one of the clips that went, like, got millions and millions of views was on this where he just actually thinks that, like, just doing no harm is an excessively high bar for a VC.

He said something like, over 90% of VCs, they can't even not fuck things up. Not much to be helpful. He's like, not even be helpful. They just can't not fuck things up. And I think he said, like, 1% in his experience have been actually helpful.

And his thing, which he would tell entrepreneurs, I think he said on the show, is just like, tell them to give you the money and go away. That's how you think.

Nik Storonsky49:18

I mean, those are best. And yes, ensuring shareholders' agreements, they just don't have any powers.

David Senra49:23

Yeah. I will make you richer. You just leave me alone. It's basically.

Nik Storonsky49:28

Yeah.

Quantum Light49:28

David Senra49:28

You also set up your own, I don't know if you call it a VC fund. Like, what is this?

Nik Storonsky49:33

Yes, it's a VC fund. So basically.

David Senra49:35

What's it called, first of all?

Nik Storonsky49:36

Quantum Light.

David Senra49:37

Okay.

Nik Storonsky49:38

So.

David Senra49:38

Explain what you're doing. This is funny. I just picked up on this now because you were analyzing, like, the legacy banks. You're like, I'm not, like, look at all the obvious mistakes they're doing. Some of that came through experience,right?

Hard, fought experience. The way they're doing it doesn't make sense. I'm going to show you a different way to do it.

Nik Storonsky49:53

Yeah, basically, the idea was in, I think it was 2022 or 2023 when I came up with this idea. And the idea came actually from my personal pain, from my fight with an investor. It was actually one of very big names.

They entered or they invested in Revolut. It was, I think, just after COVID or during COVID when all the stocks went up. They invested at 33 billion valuation. So basically, they had legalright to

not to allow us changes in shareholder agreement because they were, like, you know, last investor, blah, blah.

David Senra50:31

So you had a bunch of these bad experiences with VCs. You're going to start your own VC fund. Explain how your fund is different.

Nik Storonsky50:37

Yeah, VC fund. So basically, I had this fight and then, you know, I was extremely pissed off and I thought, you know what, I also need to compete with VCs in their business because they're so bad. And out of my frustration, I started the fund as well.

And then the idea was basically to invest not based on human judgment, but based on their science and based on their machine learning models. Statistically, statistical investment, that's number one. Number two, actually help with founders with operational advice, playbooks that we developed to travel with how to hire people, how to do performance management, how to do product expansions, and then finally help them sell their product as well because we are a large enterprise.

We are buying, you know, from a lot of vendors and having us as a client helps to sell into other enterprises or potentially sell to our customers as well, our Revolut customers. So I think overall, plus my personal advice, obviously.

So I thought overall the package was so much better compared to purely financial players, VCs.

David Senra51:38

You just said your personal advice as well. So, like, are you just making concentrated bets? Is this, like, another thing where you're doing 20 or 50 at a time or you're just, like, concentrating money behind a handful?

Nik Storonsky51:47

It's, again, it's statistical investment,right? So it's based on machine learning models. So the way it works, a model selects 30, 40 companies to invest over two, three years and then puts equal amount of money in each startup. So we started with a fund, Series B fund.

So it's close. It's fully invested. It produced now, like, 56% IRA.

David Senra52:11

And you started, like, 250 million or something,right?

Nik Storonsky52:14

We started 250 million, yes.

David Senra52:15

Okay.

Nik Storonsky52:16

With the first fund. So now it's like 56% IRA. We started investing second fund now, which is 500 million. So it's Series C now companies, again, based on the model, also very high return. I think it's top 5% of funds in the world now in terms of returns.

We'll probably do a large fund as well for late CEOs.

David Senra52:35

Where is the money coming from?

Nik Storonsky52:36

It's different LPs. So initially, I started 20% was my own money. So I put 20% of it or 25% of it. And then the rest came from other founders. Second fund, we already got quite a few institutional players as well.

David Senra52:50

I've never heard of somebody building a bank compare themselves to, like, Meta. So I want to get into that in one second. But you don't do anything, like, fucking half-assed or, like, small,right? You're just like, okay, I started 250.

Now you're just going to see how far you can take this. Is it going to be like a, you know, giant, like, Renaissance Technologies kind of thing?

Nik Storonsky53:06

Well, obviously, the goal is to build something large, like BlackRock, but in private markets. Again, we'll see if we get there. But I think the idea and approach makes sense because, like, you now have a lot of data on startups and then you can apply all these machine learning models to identify the best ones.

And then the model is pretty sophisticated. So, for example, one of their

signals we look at, we look at who invested in the company, who is investing. And we look not only in the fund performance who invest in the company, but down to the partner level. And then we also look at the age of the partner.

And then there are, you know, very interesting things when you look at this variable as age of the partner. And then you'd rather not invest in companies where partners who are investing are older than 40 years old. So the best cohorts are 30 to 40 years old of young partners who are investing.

They're the best at identifying good companies. So same as with executives as well. Yeah. So there's a certain prime age when you need to look at. Again, there are many variables,right?

David Senra54:17

Of course.

Nik Storonsky54:17

Age is not only one thing,right? But statistically speaking, that's what you need to look at.

David Senra54:23

And is this a separate company from Revolut or is it?

Nik Storonsky54:25

Yes, completely separate.

David Senra54:26

Okay, so completely separate. And you have somebody else running it?

Nik Storonsky54:28

Yeah.

Marketing arbitrage54:28

David Senra54:28

Okay. You said something about helping them sell their product as well. Talk about, like, the early days of, like, marketing. I heard you spent nothing on marketing for the first, like, five or seven years.

Nik Storonsky54:39

Yes. First seven years it was completely organic. Plus COVID also hit. And in 2021, I remember our company was six, seven years old. COVID hit and, like, our revenues went down, I think, 70%. And back then, we were not in banking business.

We were still kind of, you know, e-money with a travel card. So it was very heavily related to, or related with travel business. And then as COVID hit, travel business completely gone. So we had to survive somehow. We kind of optimized a lot during that time.

David Senra55:17

Okay, but explain why you decided to start spending money in marketing. Because, like, I go to Europe and it's just like, I feel like I'm blanketed with your ads. I see your stuff everywhere. Now it makes perfect sense after talking to you.

It's not like, oh, yeah, I'm going to do, like, a little bit here, a little bit there. It's just like, once I find something works, I just, you know, essentially go scorched earth on it.

Nik Storonsky55:36

Yeah, basically. The way I think about marketing. So I haven't done it for six years, seven years. I just didn't have time. Plus we didn't have enough resources. But then when I started doing it, I went really, really deep.

So basically, I started with who we need to hire to run a proper marketing machine. Not like here and there, but scientifically,right? Where we need to invest money in marketing with a proper return. And then my idea was very simple.

Who are the companies with the largest marketing spend and who are extremely cautious with their marketing spend? Where is the, you know, very low margin of error? And back then it was gaming companies,right? Gaming companies had a lot of marketing spend, performance ads.

Certain companies were also doing a lot of above-the-line campaigns.

David Senra56:21

The gaming companies doing well or not?

Nik Storonsky56:23

Gaming companies were the largest spending companies in the world on marketing. So if you look at their budgets, it could easily be, you know, $1 billion plus.

David Senra56:34

I know a lot of them are going to AppLovin.

Nik Storonsky56:38

Yeah.

David Senra56:39

Which AppLovin's going to print, like, $6 billion in profit this year. So doing well.

Nik Storonsky56:43

Yeah, it's like amazing. Yeah. Yeah. Yeah. So I ended up, you know, hiring, you know, an extremely good person who started running marketing at Revolut. And then we also went very deep and started.

David Senra56:54

Wait, before I let you go on, like, am I understanding you're studying how gaming companies are advertising or you just want to know what they were spending?

Nik Storonsky57:00

The idea was who are the best professionals who know how to spend money in marketing,right? And then the idea is that these professionals will work in gaming companies because they have the largest budgets.

David Senra57:12

Got it.

Nik Storonsky57:13

So that's how I got my first, well, actually second, first one. I fired. He wasn't for gaming.

David Senra57:18

Probably VC's cousin asked you to hire him or something.

Nik Storonsky57:22

And anyway, we went very deep into, you know, performance marketing, LTVs, payback. And then recently we also started doing, because we got a banking license. And then what we realized, or what I realized quite early on, is all about trust,right?

If you're a digital bank, you don't have branches, people don't see you physically. They trust you less by definition compared to HSBC, Lloyd's, JPMorgan Chase, and so on. And then, okay, how you build trust, how you arbitrage effectively performance marketing spend.

Because in performance marketing spend, you pay per impression. And then there are a lot of spaces in the physical world which you can buy which will also produce impression, but at a much cheaper price compared to the digital world.

So, for example, we bought probably now 50% of all airports in Europe,right? Like, almost 50% of airports in Europe now have ads,right? Again, because of simple math. How many times a year people travel,right? How many times a year they're in the airport?

How many impressions we produce? How much will it cost us,right? And there is arbitrage to performance marketing. And then similar ideas to other places in the physical world. For example, we started now doing equivalent of legacy branches, what we call a cold rev store,right?

Rev experience. So we set up first shop in Barcelona. Again, arbitraging impressions of in physical world versus the digital world. Because how many people pass every year our shop?

David Senra58:55

What is the thing about that?

Nik Storonsky58:56

I mean, it's more like Revolut experience. So it's not a real banking legacy branch. You come in and then you experience all our products. It's all done in a very modern way, like Apple type of store, but for Revolut.

And then the idea is that we just generate impressions for people which pass the street who come over as well.

David Senra59:15

Like a lot of companies advertise in airports. And it's just like, oh, it's like, it's up on the screen maybe for 30 seconds or whatever. It might be one billboard. It's like, you walk, I'm walking for like two minutes and it's still, I'm like enclosed.

There's like a huge, like I'm in a cocoon of Revolut ads. How did you come up with that idea too, though?

Nik Storonsky59:32

Just buy in full airport.

David Senra59:33

I can't think of another company that I've seen do this. And I think, like, it's actually a really smart move. More people should do that. Like, I may not use your services, but, like, I definitely know that you exist and what you do.

Like, you essentially are aiming for ubiquity is the way, like, I was thinking about that when I was walking to the airport.

Nik Storonsky59:48

Yeah, in my mind, we're just, you know, paying for impressions much cheaper compared to in physical world compared to digital world.

David Senra59:54

It's not just like paying for impressions, though, because, like, you know.

Nik Storonsky59:56

I mean, building trust as well.

David Senra59:59

I think the trust thing was actually one of the most interesting insights. And you said a lot of interesting shit today. But, like, I think there's something about the ubiquity of it. It's not just one sign saying, you know, this is Revolut and this is what we do.

It's like entire hallways. Like, you're just walking and I'm being surrounded by this. It's like, I'm telling you, I can't think of another company. This is before I even thought of having you on the show. It's just like, this is actually a really good idea.

Moonshots1:00:21

David Senra1:00:21

I'm not going to walk past this and not know this company exists. One of the last things I want to talk to you about goes back to this, like, grandiose, like, ambition you have. I think people that may have not known you before this pick up on your, like, super competitive.

I mean, I love the fact that you were, like, kind of got pissed off at VCs, like, allright, well, now I have to compete with you because you made me so mad. But I've never heard anybody else building a bank.

One, you said there's really no true global bank and you want to be the first one. So I like the level of ambition. But then you compare just, like, we want to be a global technology company. And I think you might have mentioned a few companies, but the one I remember was, like, a global technology company like Meta.

Explain that. The connection between what you're building, which made people think of maybe, like, even a boring, you know, business has been around for banks have been around for a long time, but that's not the way you're viewing what you're building.

Nik Storonsky1:01:11

Yeah, basically our idea and goal is to generate enough cash flow from this business to be able to fund, like, really big bets, which can consume a lot of capital,right? Like, for example, I would love to go into LLMs as well to build our own models.

And we'll, in fact, you know, build our own transactional model called Pragma. So it's LLM, but all transformer-based on transactions rather than words. But I would love even to go deeper,right, to kind of build our own data centers to train our own model, all the models to kind of, you know, to do a lot deeper tech compared to what we do now.

But then, you know, it requires a lot of investments,right? And a lot of cash flow. So basically, to build a large business so that it produce so much cash flow that it is possible to fund some kind of, you know, moonshot bets, which might not necessarily produce P&L in the next, you know, three, four, five years.

David Senra1:02:14

Are these moonshot bets unrelated to, like, financial services?

Nik Storonsky1:02:17

Yeah, most likely. Yeah. Because, I mean, in financial services, I mean, what else can we do? I mean, almost everything is invented already. So we just, like, ultimately, we're just rewriting legacy products,right? So we're building the same financial products, but we're building them much cheaper and much nicer compared to old ones.

Plus we're putting them under one umbrella in one app. So it's all very convenient. Plus we also innovate on top. So they're all kind of, you know, interconnected with each other, talk to each other. But ultimately, it's the same old banking, but done in a new way,right?

What I really love to do is to go out of it and then do something that was never done before.

David Senra1:03:00

Inside the industry?

Nik Storonsky1:03:02

In all industries, yeah.

David Senra1:03:03

All industries?

Nik Storonsky1:03:04

More like, you know, tech industry.

David Senra1:03:06

Have you, like, shared publicly, like, some of these, like, moonshot ideas or you're, like, keeping inside the company? Like.

Nik Storonsky1:03:12

For now, these ideas I just have, you know, in my head. And then I just know that we don't have enough resources and time to build them. But I hope, you know, in three, four, five years' time, we might have enough resources to build them.

Pragma is a foundation model trained on our transactional data. As I said, we have 30 million transactions every day. So we have billions and billions of transactions. And then it is possible, effectively, to train a transformer-based model on transactions and then use it in, like, almost any aspect of financial services.

It can be anti-fraud model. It can be a credit model. Potentially, it can be an investment model and so on.

David Senra1:03:58

When you launch here, why would I want to use your bank as opposed to, like, JPMorgan?

Nik Storonsky1:04:04

So JPMorgan is very local. Gives you a US bank account plus US-based products. If you ever have exposure outside of the US, we're a banking partner because we do everything what JPMorgan does for you in the US. Plus on top of it, we provide all the global assets.

You can have global accounts with us. So being in the US, you can open an account in Europe, Australia. You can send money instantly between all countries and so on and so forth. So instead of giving you local-based financial products, local-based benefits with points, we give you, effectively, global exposure.

So that's a value proposition. Plus on top of it, it's much nicer in terms of interface, plus much cheaper compared to JPMorgan.

David Senra1:04:49

What's the difference way that you make money compared to the way they make money?

Nik Storonsky1:04:52

They are much more credit-focused compared to us. We are much more subscription-focused, plus transactional business, plus commission-focused.

David Senra1:05:00

What are you doing on the credit side? Are you just selling all that off?

Nik Storonsky1:05:03

Credit is just standard products. Credit cards and loans. Selling them off? Not yet, no.

David Senra1:05:08

Okay.

Nik Storonsky1:05:08

Because it's still a very small portion of our balance sheet.

David Senra1:05:10

So you think your advantage relative to the legacy banks is you're more of a technology company?

Nik Storonsky1:05:14

Our advantage is tech. And then if you think about banks, in the past, whenever they expanded country to country, they just bought all the banks. As a result, they have many systems in many countries. They don't really control anything to produce any report.

It takes months to extract data from different systems. Our advantage is that we have just standardized one system, one ledger across many countries. As we go from one country to another country, we do not need to write things from scratch.

We just adjust configuration of our software. And then, for example, onboarding in the UK, we adjust certain configs to change onboarding to the US or to change onboarding to Mexico and so on. So it becomes, you know, one product which is highly configurable.

We do not need to build another bank, another country from scratch. As you do it, you obviously need, you know, much less people to maintain it compared to 10 banks in 10 countries. As a result, there is an economy of scale.

So we can sell products much cheaper compared to other banks. Plus the whole institutional knowledge, how you build product, how you do marketing, and so on. So you reply the same knowledge in any new country. And I think, you know, with time, it can become like an unstoppable machine,right?

Because it provides much better products and services at a much better price compared to local banks.

David Senra1:06:33

Over time, I'm building an unstoppable machine. That's a great place to end. Thanks, Nick, for the time. It was awesome. I hope you enjoyed this episode. Please remember to subscribe wherever you're listening and leave a review. And make sure you listen to my other podcast founders.

For almost a decade, I've obsessively read over 400 biographies of history's greatest entrepreneurs searching for ideas that you can use in your work. Most of the guests you hear on this show first found me through founders.